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01 — For waterproofing businesses running Meta ads

Stop burning ad spend on clicks that never call.

Most waterproofing ads run without proper tracking, a content plan or a seasonal budget. We fix the system behind your Facebook and Instagram ads, so every dollar is measured against real enquiries.

Free ad account audit Written Meta Ads plan 30-minute strategy call
Sponsored
BEFOREAFTER
Send WhatsApp message
Watch — where Meta ad budgets leak[0:90]
20+Projects delivered
15+Businesses served
S$1.2M+Client revenue generated
02 — The offer

A Meta Ads plan for your business. Free.

We audit what you are running now, show you where the money goes, and hand you the plan. Use it with us or without us.

Account and tracking audit

Pixel, Conversions API, events, audiences and campaign structure — checked line by line, with every leak marked.

Value S$[XXX] — yours free

A written Meta Ads plan

Audiences, creative angles, a seasonal calendar and a budget split, written for your services and your service area.

Value S$[X,XXX] — yours free

30-minute free consult

Walk through the findings with a strategist and leave with the three changes that will move your cost per lead first.

No obligation to hire us
See where your ad spend is leaking. Free for Singapore businesses already running Meta ads. No obligation to hire us.
Claim my free plan
03 — With and without a strategy

Same budget. Very different results.

The ad platform optimises for whatever it can see. If it cannot see your enquiries, it buys you cheap clicks instead.

Without a proper Meta Ads strategy

ConversionsBaseline
Boosted posts collect likes, not enquiries.
SalesBaseline
A browser-only Pixel misses calls and WhatsApp chats, so the algorithm optimises blind.
RevenueBaseline
The same budget runs in dry months and wet months alike.

With the Culmen Meta Ads system

Conversions+140%
Lead campaigns optimised on tracked WhatsApp, call and form events.
Sales+75%
Real job photos and video that pre-sell the quote.
Revenue+90%
Budget weighted to the months when leaks show.

Illustrative estimates, not a guarantee. Results vary by business, budget and season.

04 — The profit-machine system

How a profitable Meta Ads strategy works.

Five parts that work together. Skip one and the others lose most of their effect.

01

Server-side and browser-side tracking

Meta Pixel in the browser and the Conversions API on the server, deduplicated, so every enquiry is counted.

  • Pixel + Conversions API
  • WhatsApp and call events
  • Booked-job feedback
02

Content planning and shoots

A monthly content plan and on-site shoots that show the problem, the crew and the finished result.

  • Damage close-ups
  • Crew-at-work video
  • Before-and-after reveals
03

Seasonal trends

Campaigns that follow Singapore’s weather: build up before the year-end monsoon, when leaks show.

  • Monsoon-season pushes
  • Festive renovation peaks
  • Dry-month maintenance offers
04

Budget strategy

Testing, scaling and retargeting budgets split by stage, with a cost-per-lead ceiling agreed up front.

  • Test, scale, retarget
  • Cost-per-lead ceiling
  • Monthly budget pacing
05

Optimisation

Weekly reviews of creative, audiences and placements against cost per qualified lead — not cost per click.

  • Creative refresh cycle
  • Audience pruning
  • Lead-quality scoring
Fig. 01 — Seasonal budget weighting Spend follows the rain. Illustrative. We set your real curve from your enquiry history.
JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
05 — Growth, step by step

How a waterproofing business grows with our Meta Ads system.

Tracking first, then content, then scale. Revenue climbs fastest once the algorithm can see real enquiries.

Traffic Leads Revenue
REVENUETRAFFICLEADS
STEP 01Fix trackingPixel and Conversions API live and verified.
STEP 02Content shootDamage, crew and before-and-after footage.
STEP 03Launch lead adsWhatsApp and form objectives, not boosts.
STEP 04Test creativesHooks, formats and offers, side by side.
STEP 05Seasonal scaleBudget follows the wet months.
STEP 06Optimise and retargetLower cost per qualified lead.

Illustrative growth curve. Timing and results depend on market, budget and season.

50%FROM META ADS
Fig. 02 — Where new enquiries come from

Meta ads become the biggest source of enquiries.

Meta ads (Facebook and Instagram)50%
Google search20%
Google Maps and Business Profile15%
Referrals and word of mouth15%
Illustrative split for a typical waterproofing business. We map your real enquiry sources in the first month.
06 — Client reviews

What our clients say about working with us.

5.0 From 20+ client reviews
“My favorite part was how clearly the Facebook and Instagram ads explained our work. Waterproofing can get technical, but Culmen kept it simple.”
KaiSingapore
“I’d stop scrolling for these ads myself. Culmen took an everyday problem like a damp wall and made it clear how we could help.”
NoahSingapore
“Culmen got the tone just right. Our Instagram and Facebook ads explain why waterproofing matters without trying to scare homeowners.”
AmeliaSingapore
07 — Why Culmen

Every service that helps an online business grow.

Ads only work as well as the site, content and tracking behind them. We run all of it as one system.

Meta Ads
Lead campaigns on Facebook and Instagram, built on server-side tracking and real job content.
Google Ads
Search campaigns that catch homeowners at the moment they look for a waterproofing contractor.
Website design and development
Fast, conversion-led sites and landing pages that turn ad clicks into WhatsApp enquiries.
Local SEO and Google profile
Service-area pages and an active Google Business Profile that win the map results.
Content shoots and creative
On-site photo and video shoots, edited into ads, posts and project galleries.
Tracking and reporting
Every enquiry traced back to its ad, with a monthly report in plain numbers.
08 — Your free Meta Ads plan

Before you spend another dollar, see where it goes.

Send one message on WhatsApp. We audit your account and book your 30-minute consult.