01 — For businesses running Google Ads

Your ads get the clicks. Competitors get the jobs.

Ads that land on a homepage, bid on the wrong terms and never retarget are burning budget. We rebuild the campaign and the page it lands on, so clicks turn into booked inspections.

Contact WhatsApp
Book a 30-min free consult
Free campaign audit Written plan 30-min call
roof leak repair singapore
SponsoredCall
Watch — where search budgets leak[0:90]
20+Projects delivered
15+Businesses served
S$1.2M+Client revenue generated
02 — The offer

A Google Ads plan for your business. Free.

We audit your campaigns, show which searches waste money, and hand you the plan to fix them.

Campaign and keyword audit

Search terms, match types, negatives, bids and tracking — every wasted click marked.

Value S$[XXX] — yours free

A written Google Ads plan

Campaign structure, keyword lists, bidding and landing page fixes for your services.

Value S$[X,XXX] — yours free

30-minute free consult

Leave with the first three changes to make, whether you hire us or not.

No obligation to hire us
See which searches are wasting your budget. Free for Singapore businesses already running Google Ads. No obligation to hire us.
Claim my free plan
03 — With and without a strategy

Same keywords. Very different returns.

Without a proper strategy

ConversionsBaseline
Ads land on the homepage, not a page built for the search.
SalesBaseline
Broad match pays for searches like “DIY waterproofing”.
RevenueBaseline
Calls and WhatsApp taps go untracked, so bids chase clicks.

With the Culmen Google Ads system

Conversions+110%
One landing page per service, trust signals above the fold.
Sales+70%
Tight keywords and negative lists keep spend on buyers.
Revenue+80%
Bids follow tracked enquiries and booked jobs.

Illustrative estimates, not a guarantee. Results vary by business, budget and competition.

04 — The profit-machine system

How a profitable Google Ads strategy works.

From the search to the booked job, every step is built and measured.

Search“Roof leak repair” near the customer
AdMatched to the service, with call and sitelinks
Landing pageTrust signals first, one clear action
WhatsApp or callThe enquiry, tracked as a conversion
Booked jobFed back so bids learn what pays
Retargeting loop — quote-shoppers who did not message you see you again.
01

Initial setup and tracking

Call, WhatsApp and form tracking, linked to your Google Business Profile before a dollar is spent.

Call + WhatsApp conversionsProfile linkArea targeting
02

Clear, trust-signal landing page

A fresh page for each service: reviews, credentials, before-and-after proof and one clear action.

Reviews above the foldPage per serviceFast on mobile
03

Campaign structure

Split by service and intent, so urgent leak repair never shares a budget with planned roof work.

Service ad groupsExact and phraseNegative lists
04

Bidding strategy

Start controlled, then move to smart bidding once the conversion data is real.

Controlled launchTarget cost per enquiryAd schedule
05

Retargeting

Bring back visitors who compared quotes but did not message you, while the leak is on their mind.

Remarketing listsDisplay and YouTubeOffer-led follow-up
06

Campaign monitoring

Weekly search-term reviews, call-quality checks and budget pacing, reported monthly.

Search-term miningLead qualityMonthly report
05 — Growth, step by step

How a waterproofing business grows with our Google Ads system.

Revenue climbs fastest once bids learn which searches book jobs.

Traffic Leads Revenue
REVENUE 010203040506
  1. 01Setup and trackingEvery enquiry measured from day one.
  2. 02Landing pagesOne per service, trust signals first.
  3. 03Launch searchExact and phrase keywords by service.
  4. 04Bid tuningSmart bidding on real conversion data.
  5. 05RetargetingWin back the quote-shoppers.
  6. 06Scale winnersMore budget where enquiries cost least.

Illustrative growth curve. Results depend on market, budget and competition.

Fig. 02 — Where new enquiries come from

Google becomes the main source of enquiries.

85%FROM GOOGLE
Google Ads45%
Google Maps and Business Profile25%
Organic Google search15%
Referrals and word of mouth15%
Illustrative split for a typical waterproofing business. We map your real enquiry sources in the first month.
06 — Client reviews

What our clients say about working with us.

5.0From 20+ client reviews
“Culmen built our Google ads around the problems homeowners actually search for, like a leaking basement. That felt right for our business.”
KaiSingapore
“I liked that Culmen focused our Google ads on the waterproofing jobs we want. The wording was specific to our services and our area.”
NoahSingapore
“What I appreciated most was the clarity. Culmen walked me through our Google ads in plain English, and I understood why each search term mattered.”
AmeliaSingapore
07 — Why Culmen

Every service that helps an online business grow.

Google Ads
Search campaigns that catch homeowners the moment they look for a contractor.
Meta Ads
Lead campaigns on Facebook and Instagram, built on server-side tracking and real job content.
Website design
Fast, conversion-led sites and landing pages that turn clicks into WhatsApp enquiries.
Local SEO and Google profile
Service-area pages and an active Google Business Profile that win the map results.
Content shoots
On-site photo and video shoots, edited into ads, posts and galleries.
Tracking and reporting
Every enquiry traced back to its search, with a monthly report in plain numbers.
08 — Your free Google Ads plan

Stop paying for searches that never call.

Send one message on WhatsApp. We audit your campaigns and book your 30-minute consult.

Get my free Google Ads plan
Call +65 [XXXX XXXX]
WhatsApp — free ads plan