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01 — Online growth for SG waterproofing contractors

Your waterproofing doesn’t leak. Your business does.

Every night, homeowners in Singapore find a water stain on their ceiling and search for help on their phone. If they can’t find you, they call someone else. We help waterproofing contractors get those calls.

No hard sell. You leave with a clear plan, even if you don’t work with us.

Only for waterproofing contractors Prices in SGD Ready in 14 days
Enquiries by channel
Google Ads
Website
SEO and Google Maps
Facebook Ads
Social media
Watch — why good contractors lose leak jobs1:15
20+Projects delivered
15+Businesses served
S$1.2M+Client revenue generated
02 — One homeowner’s night

Same skill. Same price. Why does the other contractor get the job?

Picture this. A homeowner in Tampines sees water dripping from the toilet ceiling. The neighbour upstairs says it’s not their problem. Here’s what happens next.

  1. 9:02 pmShe searches “toilet ceiling leak repair” on Google. Three contractors show up with photos and reviews. You’re not one of them.
  2. 9:10 pmShe asks ChatGPT who can fix it without hacking the tiles. It gives three names. Yours isn’t there either.
  3. 9:15 pmShe WhatsApps photos to three contractors. One replies in five minutes with a site inspection slot.
  4. Next morningPU injection, new membrane, ponding test passed, warranty given. A good job, done well. Just not by you.

You didn’t lose that job because of your work. You lost it before anyone saw your work.

03 — The cost of being hard to find

How much is walking away to other contractors?

Move the two sliders with your own numbers. No guessing from us.

S$38,400 every year, going to other contractors because homeowners found them first.
04 — Our services

Everything a waterproofing business needs to grow online.

Five services, run as one system and reported in plain numbers. Take all five, or only the ones you need.

01

Website design

A fast, mobile-first site that shows your past jobs, warranty and BCA registration, with a button to send leak photos for a quote.

Before-and-after galleryWhatsApp quote buttonService-area pages
See the website plan
02

Google Ads

Your name shows up when someone nearby searches “ceiling leak” or “toilet leaking to unit below”, with enquiries sent to your WhatsApp.

Search campaignsCall and WhatsApp trackingRetargeting
See the Google Ads plan
03

Facebook Ads

Ads on Facebook and Instagram that show real repairs and bring enquiries straight to your WhatsApp, not to a shared lead list.

Lead campaignsPixel + Conversions APISeasonal budgets
See the Facebook Ads plan
04

Social media marketing

Regular posts and short videos of real jobs, so homeowners who check your page see an active contractor they can trust.

Monthly content planOn-site photo and videoReels and stories
05

Search engine optimisation

Higher on Google search and Google Maps in your area, plus clear facts about your company so ChatGPT has a reason to mention you.

Google Business ProfileReview requestsAI search visibility

Not sure which you need?

We’ll tell you on a free 30-minute call, including which ones you can skip for now.

05 — What we fix

What we fix, in plain words.

You don’t need to learn marketing. You need homeowners with a leak to find you first, and trust you fast.

No websiteA website that shows your past jobsBefore-and-after photos of toilets, rooftops and balconies you’ve fixed, your warranty, your BCA registration, and a button to send leak photos for a quotation.
Waiting for referralsAds seen by people with a leak right nowWhen someone nearby searches “ceiling leak” or “toilet leaking to unit below”, your name shows up on Google and Facebook. Enquiries come to your WhatsApp, not shared with five other contractors.
Hard to find on Google MapsHigher on Google Maps in your areaWe set up your Google profile properly and ask every happy customer for a review after the job, automatically.
A quiet Facebook pageSocial media that shows you’re busyRegular posts and short videos of real jobs, so homeowners checking your page see a trusted, active contractor.
ChatGPT doesn’t know youA better chance of being named by ChatGPTMore homeowners now ask ChatGPT who to call. We put clear facts about your company online, so it has a reason to mention you.
Missing WhatsApps on siteInstant WhatsApp replyEven while your team is doing a ponding test, the customer gets a reply in minutes, sends photos, and picks a time for site inspection.

Nobody can promise ChatGPT will recommend you. We make it more likely.

06 — How it works

Three steps. Then you get back to site work.

  1. 1

    30-min call

    We check how homeowners find you today, and who is taking your jobs.

  2. 2

    Ready in 14 days

    Website, ads, social media and WhatsApp reply all set up. You keep doing site work.

  3. 3

    One-page report every month

    How many enquiries came in, what each cost, and how many became jobs.

07 — The free call

What you get on the free call.

30 minutes on Google Meet or WhatsApp video. No slides, no hard sell.

  • Which contractors rank above you on Google Maps in your area, and why
  • 3 things you can fix this month to get more enquiries
  • A 90-day plan with a clear budget
  • Yours to keep, even if you don’t hire us
08 — Our work

Websites we’ve built for waterproofing contractors.

5.0 From 20+ client reviews
[Preview site 1]Toilet leak and no-hacking repair, send-photo quotation form
[Preview site 2]Rooftop and balcony waterproofing, warranty page, WhatsApp button
“Waterproofing contractors don’t need fancy marketing words. They need their phone to ring with real leak jobs. That’s the only thing we count.”
Ali · Founder, RainProof Roofing
Website design
“Culmen made our waterproofing website easy to use. Homeowners can find the service they need and see how to request a quote.”
KaiSingapore
Facebook ads
“I’d stop scrolling for these ads myself. Culmen took an everyday problem like a damp wall and made it clear how we could help.”
NoahSingapore
Google Ads
“What I appreciated most was the clarity. Culmen walked me through our Google ads in plain English, and I understood why each search term mattered.”
AmeliaSingapore
09 — Why Culmen

Why waterproofing contractors pick us.

Typical agencyCulmen Digital
Who they work withEvery kind of businessOnly waterproofing contractors
What they reportLikes, clicks and viewsEnquiries and jobs won
ServicesOne channel, handed off to othersWebsite, ads, social and SEO as one system
When a customer messagesNot their problemWhatsApp reply in minutes
Showing up on ChatGPTRarely offeredIncluded
Contract6 to 12 month lock-inMonth to month after launch
10 — Our guarantee

Ready in 14 days, or your setup fee back.

Like the warranty you give your customers. If your website, ads and WhatsApp reply aren’t running within 14 days, you get the full setup fee back.

11 — FAQ

Questions contractors ask us.

Do I need all five services?

No. We recommend only what fits your area, your budget and how many jobs your team can take. Often the best start is a website and Google Ads, and we add the rest when it makes sense.

I’m busy on site. How much of my time does this take?

About one hour in the first week to send us photos of past jobs and your details. After that, 15 minutes a month to read the report.

Can I use a government grant (PSG or EDGE)?

We’re not a grant vendor. But our full price is lower than most grant packages after the subsidy, and there’s no form-filling or waiting for approval. We’ll compare the numbers with you on the call.

You’re not in Singapore. Is that a problem?

We work on Singapore hours, use a Singapore WhatsApp number and meet on video. Lower office costs mean a lower price for you.

Can you promise ChatGPT will recommend me?

No one can honestly promise that. We put clear, correct facts about your company online, which gives ChatGPT and Google more reasons to mention you.

How much do I need to spend on ads?

It depends on your area and how many jobs your team can handle. We’ll give you a clear range on the call, and you always control the budget.

I already have a website. Is this still useful?

Yes. We’ll check it on the call and tell you honestly whether to improve it or replace it.

12 — Your free call

Tonight, someone near you will find a leak. Make sure they find you too.

30 minutes. Your numbers. A clear plan.

We take only a few new contractors each month.